Mengniu Creates Growth History

A privately owned enterprise, the Inner Mongolia-based Mengniu Group was founded in 1999. During the first two years since its founding, Mengniu Group realized a growth of 1,947.31 percent, becoming the champion among China's top 100 enterprises in terms of growth. Largest producer In 2003, Mengniu became the largest liquid milk producer in the domestic market. In 2006, the company's revenues reached 16.26 billion yuan, one of the highest in China's dairy industry, while its daily production and sales volume of liquid milk reached more than 10,000 tons, Asia's highest.

Through years of vigorous and rapid development, Mengniu Group has earned itself the title of "the most respectable enterprise" in China. The company has now mapped out an ambitious blueprint, aiming to become one of the top 20 dairy companies in the world by 2011, according to Yang, president of Mengniu. To this end, the group has established the Mengniu Hi-tech Dairy Products Research Institute, offering a strong technical and human resource backup for its future development, said Yang.

This is a leading hi-tech research, development and production base in China's dairy industry, combining such functions as education, training, research and development (R&D), testing, production, storage and sightseeing. To build the institute into a powerful hi-tech engine for Mengniu's future development, it has enlisted the cooperation of such famous universities and research institutes as the Cambridge University in the United Kingdom, Monash University in Australia, the Chinese Academy of Sciences and the Chinese Agriculture University. Human resource and technical support from these partners, as well as Mengniu's own pool of talented personnel and expertise, will no doubt jointly transform this institute into a top dairy research facility in the country.

Mengniu is a company that always highlights corporate citizenship and social responsibility. According to Yang, environmental protection is also a concern of the Mengniu Group. In the past years, the group has invested heavily in environmental protection. Its investment in sewage and gas treatment amounted to 310 million yuan to date.

On June 6, together with 14 other companies and institutions including Lenovo and Microsoft, Mengniu launched the "China Milk League for Love" to donate milk to the nation's school children. Mengniu milk will be sent to 500 primary schools free of charge for one year. Counting the 500 schools covered in the "Daily Milk Giveaway Program" - another Mengniu donation program last year, the number of schools receiving free Mengniu milk will reach 1,000 this year. In addition, Niu Gensheng, founder and chairman of Mengniu, has launched the "Lao Niu Foundation" to offer assistance to people in need.